01 — Normal
Normal Skin
Balanced moisture and oil, even texture, rarely reactive.
Explore normal skin ›
Skin Types
Different Skin Types And How To Take Care Of Them
Six types to start. 47 factors to get it right.
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Ever tried a new serum or treatment only to find it did nothing — or worse, left your skin irritated and breaking out? Chances are it wasn’t meant for your skin. Climate, lifestyle, and hormones all shape your complexion, but genetics play the largest role in your skin type — and inheriting your parent’s oily skin doesn’t mean you’re stuck with it. Clinically tested ingredients matched to your skin type are what actually deliver the results you’re after.
The six types
What is my skin type?
Identifying your skin type isn’t always cut and dry — skin can produce plenty of oil and still feel dehydrated. Start here, then follow each type to a deeper guide.
02 — Dry
Dry Skin
Feels tight, rough, or flaky from too little natural oil.
Explore dry skin ›03 — Oily
Oily Skin
Excess shine and visible pores from overactive oil glands.
Explore oily skin ›04 — Combination
Combination Skin
Oily through the T-zone, normal to dry on the cheeks.
Explore combination skin ›05 — Sensitive
Sensitive Skin
Reacts easily — redness, stinging, or irritation from products or weather.
Explore sensitive skin ›06 — Mature
Mature Skin
Fine lines, less firmness, and shifting needs as skin ages.
Explore mature skin ›
Factors your formula reads
47
Not just a skin type — the whole picture.
Climate
Arid
Sleep
6.2 hrs
Beyond the skin types
47 factors. Not just a skin type.
Your skin type is a useful starting point — but it’s where the read begins, not where it ends. The Skin Genome Quiz weighs dozens of signals to formulate for the skin you actually have.
See what your skin needs ›A closer look
Each type, understood
01
Normal Skin
One of the easiest skin types to care for, normal skin has a nice balance of moisture and oil, and is usually not prone to breakouts or severe acne. Those with normal skin tend to have a uniform texture and tone, and tolerate many different skincare ingredients without irritation.
Good to know
While anyone with normal skin can have occasional bouts of oiliness or dry patches, these are not persistent conditions.
How to care
Normal skin benefits from regular exfoliation, cleansing, a daily moisturizer, and sunscreen.
02
Dry Skin
Dry skin often feels tight, rough, or itchy, regardless of the weather or season. It is caused by a lack of sebum production, which impairs the skin’s natural barrier function. Dry skin may look dull and flaky, and reduced elasticity makes fine lines and wrinkles more prominent.
Causes
Dry skin is often influenced by your environment — warm, dry climates, too much sun, cold and wind, or long, hot showers that strip the barrier.
How to care
Reach for a deep, effective moisturizer with nourishing ingredients like shea butter, hyaluronic acid, and ceramides. Apply daily, ideally right after a shower.
03
Oily Skin
Skin that produces excess sebum is often labeled ‘oily.’ Common signs include large, clearly visible pores, a shiny sheen, and blackheads, blemishes, and pimples. It’s important to prevent oil buildup in pores with gentle chemical exfoliators that clear away debris without stripping natural oils — one advantage of oily skin is that fine lines tend to appear less prominent.
Causes
Oily skin is largely genetic, can relate to age (teens and young adults have more active oil glands), and is amplified by hot, humid environments.
How to care
Cleanse well without over-cleansing, exfoliate regularly, and choose lighter, oil-free ingredients — many benefit from targeted anti-blemish actives.
04
Combination Skin
Combination skin tends to be oilier on the nose and forehead (the T-zone), where there are more sebaceous glands, and normal to drier on the cheeks, jawline, and hairline. The goal is to reach a balance that adds moisture and controls oil where each is needed.
Causes
The most common skin type, it can stem from products that are too oily or too drying, or from hormones and stress that shift how skin behaves zone to zone.
How to care
Match the product to the zone — a richer moisturizer on drier cheeks alongside a lighter one on the T-zone.
05
Sensitive Skin
Skin that gets blotchy, turns red, stings, or becomes irritated in response to products or weather changes is sensitive. In many cases the barrier has been compromised, but there is no single cause — hormones, dry climate, and genetics all play a role. Products designed for sensitive skin help soothe redness, balance pH, and calm inflammation.
Causes
Sensitivity can be associated with conditions like eczema, psoriasis, or rosacea, or stem from allergic reactions to products, environmental factors, or certain metals.
How to care
Be deliberate about ingredients — many do better avoiding harsh alcohols, added fragrance, and known triggers. If you suspect an underlying condition, talk with your doctor.
06
Mature Skin
Skin that shows the natural signs of time — fine lines, less firmness, and changes in texture — is often described as mature. As skin matures, its needs shift, and there is a lot you can do to support its resilience and glow along the way.
Causes
The primary driver is simply time. Some habits speed the visible shifts — and unprotected sun exposure is one of the largest, which makes daily SPF one of the highest-impact choices you can make.
How to care
Support hydration and the barrier. Ingredients to look for as skin matures include retinoids, peptides, hyaluronic acid, and vitamin C, which support natural renewal.
The PROVEN system
Personalized formulas for your skin type
One quiz reads dozens of factors. Everyone builds their routine around the same three products — calibrated to you across 2,000+ combinations.
Personalized Cleanser
A gentle wash with exfoliating and toning properties — calibrated to your skin.
Personalized Day Moisturizer
Lightweight daytime hydration — formulated for your skin.
Personalized Night Cream
Overnight repair with the active ingredients your skin needs most.
From $99Take the 3-min quiz
How to figure out your skin type
A few quick ways to read your skin at home before the quiz settles it for good.
- Do the bare-face test. Cleanse, then wait an hour with nothing on. Tightness or flaking points to dry; all-over shine points to oily; shine only through the T-zone points to combination.
- Read your skin by afternoon. Press a tissue to your face midday. Oil across the whole tissue reads oily; oil only from the T-zone reads combination; little to none reads normal or dry.
- Watch how it reacts to change. Redness, stinging, or bumps after a new product point to sensitive skin — regardless of how oily or dry it is.
- Account for the season. Skin type shifts with climate and time — drier in winter, oilier in summer — so recheck rather than assume.
- Let the data settle it. The Skin Genome Quiz reads dozens of factors at once, so you don’t have to self-diagnose to get a routine that fits.