01 / 08Key activespectrum sunscreen SPF 30 +
Either mineral or chemical, shields your skin from harsh UV rays of the sun

Noticing fine lines and wrinkles? Science may have a solution. Read on to learn more.
Fine lines and wrinkles are universal aging concerns influenced by a combination of intrinsic factors such as genetics, cellular metabolism, hormone levels, skin type, and extrinsic factors like sun exposure, pollution, and lifestyle habits. While there’s no way to completely prevent the appearance of fine lines and wrinkles, there are things you can do to stave them off for as long as possible and improve the appearance of existing ones.
Superficial lines and deeper wrinkles are bound to develop with time, as the skin loses elasticity, moisture, and firmness. Collagen production declines as a natural part of the aging process. Think of collagen as the skin’s internal scaffolding. It is the body’s most abundant protein, responsible for keeping the skin strong, smooth, and supple. After the age of 25, the body breaks down more collagen and elastin than it produces. As the skin loses the ability to protect itself from environmental damage, lines begin to appear on the face, neck, décolletage, the backs of the hands, and other parts of the body. While crow’s feet, marionette lines, worry lines, and other wrinkles are natural occurrences that come with age, there are effective ways to fend off the folds and minimize the appearance of fine lines without visiting a plastic surgeon.
All wrinkles are not created equal: Some are shallow creases, and others, deeper furrows. Consider the following categories of wrinkles and their primary causes.
Develop in more mature skin that is thin and weakened by elastin and collagen loss. In addition to the face, atrophic rhytids can form on the décolletage.
Are caused by smiling, squinting, frowning, and other shows of emotion. With time, these fine lines turn into permanent creases that can be seen in smile lines around the mouth, crow’s feet, bunny lines on the nose, and worry lines in the forehead.
The downward pull on the skin, combined with unprotected sun exposure and collagen loss cause gravitational wrinkles
Side and stomach sleepers may be familiar with compression wrinkles, which develop when the skin on the face or chest is compressed over long periods of time. UV exposure, smoking, chronic dehydration, and poor skin care habits can contribute to the premature formation of wrinkles on the face and body. Protecting your skin from the sun is one of the most effective methods for preventing wrinkles. Look for products with sun protection factor (SPF) of at least 30 and adopt healthy lifestyle habits that can lessen and potentially reverse the visible markers of age.
The eye area is often the first place where fine lines and wrinkles become noticeable. That’s because the skin around the eye area is about 40% thinner than anywhere else on your face and body. The multitude of blood vessels surrounding your eyes shrink with age, causing more wrinkles. In addition, the eye area is more vulnerable to sun damage, pollution, and oxidative stress – all of which promote skin aging.
These are the small but annoying vertical lines that form on the lips of older adults. Lipstick lines can be exacerbated by years of exposure to harsh winter weather and, likewise, by too much sunbathing. Wrinkles on the upper lip are often caused by smoking. Smoking sends free radicals into the body, which damage cells and contribute to premature aging.
Here are some other tried-and-tested ways to keep fine lines and wrinkles at bay:
Try a facial massage to help stimulate blood flow and improve overall skin quality. There are many different techniques to try out, but Gua Sha is an ancient Chinese technique that’s particularly popular right now.
We all like to splurge on a chocolate dessert or ice cream every once in a while. But studies show that a consistent diet loaded with antioxidants and omega-3 fatty acids can improve the quality of your skin in addition to your overall health.
Drink water early and often. Dehydrated skin can lead to fine lines and wrinkles in addition to dull flaky skin. Experts recommend consuming around four to six glasses of water a day -- more if you’re going to be exercising or sweating.
While caffeine can be a beneficial ingredient in skincare to revitalize the skin, you should avoid consuming large quantities of it. Caffeinated products such as coffee and tea are diuretics which deplete your body’s water content.
Make sure to remove your makeup at night to avoid clogged pores, inflammation, and even dehydrated skin.
Much like caffeinated drinks, too much alcohol can lead to inflammation and dehydration which causes facial wrinkles.
In the realm of fine line and wrinkle-fighting products, there are countless lotions, potions, and serumsto choose from, but here at PROVEN, we believe that skincare should be personal. We consider yourparticular set of skin concerns and line them up with your genetic background, local UV index,geographic location, skin sensitivities, and other telling factors.Three elegant formulations containing effective, dermatologist-selected ingredients are developedbased on your answers to our unique fine lines and skin quiz. We apply our clinical knowledge andbreak-through technology to formulate a complete, holistic skincare system personalized just for you.
As a part of your personalized skincare set, you will receive a cleanser, moisturizer, and night cream. Your cleanser will effectively cleanse the skin of dirt, sweat, and oil. This clever formulation also has toning and exfoliating properties for an amazing 3-in-1 product that makes taking care of your skin easier than ever before. Your moisturizer will hydrate and nourish the skin with powerful humectants that can improve the appearance and prevent the development of fine lines and wrinkles. This product also contains SPF 40 to protect your skin from the sun. Finally, your night cream will be jam-packed with the powerful ingredients you need to tackle your fine lines and wrinkles while you sleep.
Every PROVEN formula draws from a library of clinically proven actives — yours is built from the ones that match your fine lines and wrinkles profile.
01 / 08Key activeEither mineral or chemical, shields your skin from harsh UV rays of the sun
02 / 08Binds to water to deliver instant hydration
03 / 08Support the production of collagen and promote healthy, younger-looking skin
04 / 08Neutralize free radicals that accelerate the aging process
05 / 08Exfoliate skin to reduce signs of photo-damage
06 / 08Improves fine lines and wrinkles, stimulates collagen production, firms and smoothens the skin
07 / 08Powerful humectant ingredients to fill in fine lines and wrinkles before they appear on the surface of the skin
08 / 08Provide deeper penetration of their ingredients, including hyaluronic acid and ceramides, directly into the skin
Concerns, lifestyle, climate, and sleep — all covered in your formula.
Updates with your skin, life, and seasons. Every reorder.
Independent clinical study — brighter, more radiant skin.
By Stanford scientists. 28M data points behind every formula.
100K+ personalized formulas served. 30-day money-back guarantee.
A cleanser, day moisturizer, and night cream — calibrated to your skin from the 3-step Skin Genome Quiz.

A gentle wash with exfoliating and toning properties — calibrated to your skin.

Lightweight daytime hydration — formulated for your skin.

Overnight repair with the active ingredients your skin needs most.
Your formula targets the lines you have and slows the ones forming. A few habits make that work last — and it begins with the quiz.

“It’s so clear and I can go without makeup and it looks amazing. I used to be so ashamed to walk around with no makeup, had terrible acne! This has been a game changer for me!”
Persistent inflammatory acne + barrier disruption = gentle sebum balance + barrier rebuild system.