Man using PROVEN skincare in bathroom — morning routine

Personalized Skincare for Men. Built for Your Skin.

A 3-minute quiz. 47 skin factors analyzed. A custom routine — tailored for your skin, shipped to your door.

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Patented AI · 100,000+ unique formulations · As seen in Forbes, WSJ & Shark Tank

Three Products. Zero Guesswork.

Precision

Your skin in your zip code, with your water hardness, at your stress level, in this season — that's what the algorithm sees. Not "oily skin" or "sensitive skin." 47 specific factors.

The difference between a product made for a type and a formula made for a person.

Zip code Water hardness Stress level Season Shaving frequency
Man applying skincare in mirror — morning routine
32 of 47 factors → unique to your profile

Simplicity

Cleanser. Day moisturizer with SPF. Night cream.

That's the entire routine. Under two minutes, morning and night.

Your System

☀

Cleanser

Morning

◐

Day SPF

Protect

☽

Night Cream

Repair

3 products · 120 seconds Formulated as one system

Adaptation

Move cities. Change seasons. Get stressed. Your formula already knows. 40% of PROVEN customers receive seasonally adapted formulas — automatically.

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Environmental contrast — arid heat vs humid rain showing why skin needs different care
40% receive seasonal formula updates

Not Personalization Theater.
Custom Chemistry.

Most "personalized" skincare brands use a quiz that sorts you into one of 8–12 pre-made products. The quiz is a marketing funnel, not a formulation input.

PROVEN's quiz feeds directly into the Skin Genome Project — 28 million+ data points, 20,000+ ingredients analyzed, 100,000+ unique formulations produced. Your products don't come off a shelf. They're tailored for your skin.

Generic "personalized"

Quiz→ 1 of 12 products→ Same for thousands→ Static

PROVEN

47 factors→ 28M data points→ Unique chemistry→ Adapts over time

2

U.S. patents — first ever in personalized skincare

MIT

AI Technology of the Year

100K+

unique formulations produced

28M+

data points in the Skin Genome Project

Most men spend $500 or more cycling through products over two years — a cleanser here, a moisturizer there, a serum someone recommended — hoping the next one finally works. PROVEN's system replaces the cycle. One quiz. One system. Formulated once, adapted continuously. The subscription isn't an upsell. It's the cost of not guessing anymore.

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We're the Brand That Got Rejected on Shark Tank. Then Built a $150M Company Without Them.

PROVEN was co-founded by Amy Yuan — PhD in computational physics from Stanford, 2 U.S. patents, MIT AI award winner. She built the world's largest skincare database because she was frustrated by the same thing you are: skincare that treats everyone the same and blames you when it doesn't work.

The Sharks passed. 100,000+ custom formulations later, we're still here. Not because of marketing. Because the products work — and 80% of our customers choose to come back every month.

80% voluntary subscription rate
Wall Street Journal Forbes Today Show TechCrunch Shark Tank

Real Results. Real Skin.

Consistent lighting. No filters. Each person's skin type, location, and timeline documented.

Before — razor bumps and acne on jawline Before
After — clear jawline, razor bumps resolved Week 8

Razor bumps + acne

Male, 28 · Oily skin · Houston, TX · 8 weeks

Before — oily skin with visible texture Before
After — balanced skin, improved texture Week 6

Oiliness + texture

Male, 34 · Oily/combination · Denver, CO · 6 weeks

Before — dry flaking skin Before
After — hydrated smooth skin Week 10

Dryness + uneven tone

Male, 41 · Dry/combination · Chicago, IL · 10 weeks

Your Men's Skincare Routine,
Step by Step

Day 0

The Quiz

47 factors analyzed
PROVEN Skin Genome Quiz on phone — selecting skin concerns

3 minutes. Your phone. Answer questions about your skin, your environment, your habits. The quiz analyzes 47 factors — not to categorize you, but to understand you.

You'll see your results immediately: what your skin needs, why, and exactly what's in your custom formula.

Day 5–7

Arrives

PROVEN personalized cleanser, day moisturizer, and night cream
Tailored for your skin

Three products, formulated fresh for your skin, shipped to your door. Your name on the label. Each product has a clear role: cleanse in the morning, protect during the day, repair at night.

Under two minutes, twice a day. Done.

Week 4–8

Results

Man with clear healthy skin — PROVEN results
93% reported improvement within 30 days

By week two, your skin starts adjusting. By week four, you see the difference — fewer breakouts, less irritation, better texture. By week eight, you stop thinking about skincare entirely. The system handles it.

If your skin changes — new climate, stress, season — your formula adapts automatically.

"My dermatologist asked what I changed. It was one brand. Three products. That's it."

Oily skin · Male, 31 · Denver, CO · 4 months on PROVEN

Or you close this tab. Try another cleanser from the shelf next month. Wait for another recommendation. Your skin keeps changing with the seasons, and nothing you own changes with it. The quiz takes three minutes. The alternative takes another year.

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The Numbers Behind Your Formula.

93%

reported improvement
within 30 days

80%

of customers voluntarily
subscribe

100K+

unique formulations
produced

20K+

peer-reviewed studies
analyzed

MIT AI Award 2 U.S. Patents Stanford Partnership Y Combinator W18

Common Questions

The Skin Genome Quiz analyzes 47 factors — including your genetics, environment, lifestyle, and specific concerns — then cross-references them against 28 million+ data points in the Skin Genome Project. The result is a custom formulation built specifically for your skin, not a pre-made product recommendation.
Yes. Men's skin is structurally different — thicker dermis, higher collagen density, more active sebaceous glands, and daily disruption from shaving. These factors change what ingredients your skin needs and at what concentrations. PROVEN accounts for all of this.
Your personalized routine includes three products: a cleanser calibrated to your oil production and sensitivity, a day moisturizer with SPF matched to your environment and concerns, and a night cream targeting your specific repair needs. Each is formulated together as a system.
Your first personalized 3-step routine is $99. That includes your cleanser, day moisturizer with SPF, and night cream — all custom-formulated for your skin. Subscribers save more and receive adaptive reformulations as their skin changes — the formula evolves with you at no extra cost.
PROVEN offers a 30-day Happiness Guarantee — not a money-back promise, but a commitment to reformulate your products free of charge within 30 days if you're not seeing results. Reformulation is how the system learns more about your skin. It's a feature, not a failure.
Curology uses standard active ingredients at custom doses, but the ingredient set is fixed. Hims and Tiege Hanley offer off-the-shelf products with no formulation personalization. PROVEN generates a unique formulation for each customer — custom ingredient selection, custom concentrations, products calibrated together as a system. PROVEN holds 2 U.S. patents on this process.
No. One-time purchase is available. But 80% of customers choose the subscription — because their formula adapts as their skin changes, and the subscription is the delivery mechanism that makes continuous personalization possible. Cancel anytime.

Your Skin Is Specific.
Your Routine Should Be.

3 minutes. No credit card required.

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Your personalized routine is 3 minutes away Take the Quiz